Chronopassion is a true wrist watch Mekka
Who doesn’t know Chronopassion, the well known watch store with it’s terrific assortment of the most unprecedented, extreme and uncommon watches? As of late I visited Paris and Laurent Picciotto, proprietor of Chronopassion, was so kind to discuss his store and how he began this back in 1988.
271 Rue Saint-Honoré in Paris is such a watch Mekka for genuine authorities and enthusiasts. The assortment comprises of celebrated brands like Audemars Piguet, Breguet, A.Lange und Söhne and Girard-Perregaux. However, other than these enormous name brands, there are some numerous watches you won’t see in numerous other watch stores. Consider Greubel and Forsey, Hautlence , Ladoire , MB&F, MCT Watches , Richard Mille and URWERK . The most fantastic watches you can envision. That’s why Chronopassion stands apart from the horde of watch stores and has become popular around the globe. Laurent Picciotto is the author, proprietor and leader of Chronopassion and was welcomed me in his office for an interview.
Monochrome: When did you become intrigued by watches?
Laurent Picciotto: It was at 12 years old. My father was a watch gatherer and here and there I went along with him when he made another buy. Around then there where some watch stores, yet it was completely not the same as what we see today. I can in any case recall very well he purchased an Audemars Piguet Royal Oak in 1974. Later I began purchasing watches for myself too. More reasonable watches obviously, we need to begin somewhere.
Monochrome: How did you get professionally associated with watches?
Laurent Picciotto: from the get go I begun working in banking and land, something completely unique. At the point when I was 27 I saw most gems stores just offered a couple of watch brands and just had an exceptionally restricted stock. That is the point at which I got to thought to attempt another methodology. I needed to open a watch store, no adornments store additionally selling a couple of watches and discussed this with my father. I needed to have other watches in stock, to intently tune in to what clients need to see.
In 1988 I began and visited numerous brands in Switzerland and conversed with them about my thought. I began with a Gerald Genta mono-brand store. Rather restrictive and costly obviously. This implied less clients and the deals where not actually magnificent. After the primary year I sold 40 – 45 Genta timepieces.
Monochrome: And when did you start with Chronopassion as far as we might be concerned today?
Laurent Picciotto: Well, in those years I met numerous individuals from the watch business just as gatherers. Following two years I chose to build the quantity of brands definitely. During Baselworld 1991 I purchased numerous watches. I really purchased all that I loved or discovered fascinating. This was obviously hazardous, however alongside bizarre brands there where additionally the fascinating bits of Audemars Piguet, Jaeger LeCoultre and Breguet.
Monochrome: How did Chronopassion develop to become known everywhere on the world?
Laurent Picciotto: around then communication was ‘marginally’ unique in relation to the present time and I got many faxes of individuals who where looking for something uncommon. What occurred than is the thing that made Chronopassion like we know it today. Numerous genuine gatherers discovered their approach to Rue Saint-Honoré in Paris and in view of the many intriguing and uncommon watches I had available, authorities consistently found something new.
Monochrome: Was the business better than when Chronopassion was a mono-brand store?
Laurent Picciotto: The watches I had available where consistently ‘unique’ and uncommon and intriguing. You wouldn’t locate the whole Breitling assortment in my shop. Despite the fact that it must be something uncommon, it very well may be commercially fascinating. The initial seven years where troublesome, however I took in a great deal. Around 1995 the market turned out to be seriously intriguing, more distinctive. Gem specialists who had sold basically gems, begun to sell more watches. A significant number of them had practically no information on watches and furthermore the energy for watches was absent. An ever increasing number of clients needed exceptional and uncommon watches. What’s more, more clients discovered their approach to Chronopassion.
Watch brands made more extraordinary releases, which was fascinating for this sort of clients too. After 23 years I’m actually appreciating to assist clients with uncommon longings I’m actually doing that from a similar shop where I began in 1988.
Monochrome: Can you give a few instances of the unique watches?
Laurent Picciotto: One day the brother of Felix Baumgartner went to the store for certain drawings and we discussed beginning URWERK. Likewise Richard Mille conversed with me about beginning his own image. Together we began to record thoughts regarding beginning the brand and I’ve been an investor of Richard Mille for a very long time. These where leaving times, beginning new things together.
I sold Panerai before Vendome and later Richemont purchased the brand. I conversed with Breguet to re-dispatch the Type XX and quickly requested 50 pieces. Furthermore, even today I’m actually doing extraordinary things together with brands, similar to the URWERK White Shark we dispatched before this year.
Monochrome: How does the emergency impact your sales?
Laurent Picciotto: There are as yet numerous clients, however the emergency has its effect. Clients become more exact in their decisions. Before certain clients needed each new extraordinary version Panerai or each restricted release either. Today it appears clients are more proficient it appears. They make less spur of the moment purchases and they pick more deliberate.
Monochrome: One last inquiry. Who concocted the name Chronopassion?
Laurent Picciotto: At the time I began most shops where conveyed the name of the proprietor. Be that as it may, to me this didn’t adequately mean and I however likewise for clients it would be better if the name promptly clarified what was inside the shop. I discussed this with my father and he was the person who thought of the name, Chronopassion.
Monochrome: Thank you especially for you time and enthusiasm!
Visit the Chronopassion site to see all brands they have in the assortment and how to reach them.